Corporate Community Involvement is an evolving field, always changing. That's why in this space we offer you upcoming additional perspectives which we think may inspire you:

 

Role Descriptions for Community Involvement Practitioners

What should the ideal practitioner bring to the job, both in terms of 'hard' and 'soft' skills? Have a look at Boston College Center for Corporate Citizenship's 'Community Involvement Leadership Competency Model' 

Supplement to Chapter 4:

Giving with Soul and a Business Plan

Charles Bronfman, one of the world's most generous philanthropists, has written 'The Art of Giving: Where the Soul Meets a Business Plan'. He says that philanthropy isn't about giving away money. "You're investing it in people and things that will make the world a better place."

To Bronfman, successful philanthropy requires a specific plan, rigorous measurement and a strategy of leverage (accomplish much more by getting other people involved). He explains: "Even writing the book is leverage. We're getting other philanthropists to think about how they can create results." Read more

Supplement to Chapter 5:

Business Integration of CI with Marketing

Cause-related marketing first emerged in the early 1980s. A new-born relative is 'crowd-sourced philanthropy'. Initiatives like Pepsi Refresh (www.refresheverything.com) use the Internet and social media to reach out to consumers and invite them to propose and vote on their causes to support, in areas like 'The Planet', health, arts & culture, food & shelter, neighborhoods, and education. Anyone can submit their ideas and vote for their favorites.

Supplements to Chapter 8:

The future of strategic Employee Volunteering

Veronica Scheubel's paper for a recent European Union conference argues for no longer creating a split between Employee Volunteering and Corporate Community Involvement, a split between sectors, and a split between company and society. The paper argues for competency-based secondments of employees towards innovative Corporate Community Involvement partnerships.

The why and how of Corporate Volunteering

Realized Worth put a very creative, interactive presentation online - worth clicking through for loads of inspiration and information!

Online Employee Volunteering Management Tools

Chris Jarvis of Realized Worth draws attention to more sophisticated Employee Volunteering management tools than pen and paper or an Excel sheet - introducing Angel Points, Volunteer Match, True Impact, Ammado, Volunteer Spot and Volunteasy: Easy and sophisticated online management tools for Employee Volunteering.

Supplement to Chapter 11:

Effecting Change

"The reality is that companies are intensely social environments. Product managers respond as much to the people suggesting ideas as to the concepts themselves. Decision makers react positively to certain tactics of persuasion and negatively to others. But above all, they pay attention to your trustworthiness."

Harvard Business Review offers insights on the 'Dividends of trustworthiness':