Leading experts' opinions about the book

Book review by Ethical Performance
Excerpt: This practical step-by-step guide is an invaluable and timely aid for all practitioners. The book skillfully presents a structured methodology along with many planning tools, incorporating a great number of carefully considered and compelling case studies.

Book reviews on CSRWire by Elaine Cohen, Author of 'CSR for HR'
Excerpts: With all the investment in CCI, wouldn't you think companies would spend a little more time and energy actually planning their CCI program so that it delivers full strategic value rather than just a theoretical reputation boost? That's where Nick Lakin and Veronica Scheubel come in. Their book is the most comprehensive, practical and well-researched guide ever written to help companies and their internal CCI leaders devise, plan, manage and succeed in delivering business engagement with local communities and employee volunteering programs.
Read full review  Read author spotlight


The authors are to be congratulated. I can't imagine a better guidebook for any company that plans to enter or improve its community relations.

Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management

This is an invaluable read for everyone interested in corporate Community Involvement. The authors have gathered together a wealth of helpful information in a single, highly readable space. It will be great for experts and newcomers alike.
Sir David Bell, former Chairman, Financial Times Group

It is refreshing to pick up a book in the corporate citizenship and responsibility field that reflects the wisdom and battle scars of practitioners who have drawn on their on the ground experiences to create a manual as much as a book. For those wanting to know how to drive corporate citizenship and community involvement from the ground up, from inside out and outside in, this is a book you want by your side – not on the bookshelf. Lakin and Scheubel have succeeded wonderfully in bringing all of the essential elements in community engagement into one very readable and hands-on book that any company attempting to reset their corporate citizenship will find immediately and essentially useful.
Professor Brad Googins, Department of Organizational Studies, Boston College, and former Director, Center for Corporate Citizenship at Boston College

Lakin and Scheubel are expert practitioners with years of highly relevant experience working in important companies. In this timely, practical and topical guide they generously share their insights in an engaging and accessible style.
Adrian Hodges,  VP Corporate Responsibility, GlaxoSmithKline; formerly Managing Director, IBLF; author of 'Everybody's Business' and 'Corporate Social Opportunity'

A thorough and comprehensive, invaluable guide to help make your company a truly good corporate global citizen, written by authors who within a few years quietly and assiduously each built up a multi-country network – phenomenal!
Marjorie Ellis Thompson, author of business best-seller 'Brand Spirit'

In this evolving world, business cannot afford to ignore the community around them. Healthy communities are critical for efficient operations, productive employees and a loyal consumer base. Business also has the opportunity to positively impact some of the most important issues facing society. This book is a must-read for the business practitioner.
Jeff Hoffman, former Vice President, Worldwide Outreach, The Walt Disney Company

There has been a lot of good rhetoric about corporate citizenship and multi stakeholder partnerships – but still too few examples of action. That’s why I really welcome this handbook – so timely: we really need to share practical experience and to be inspired by what’s working. I’m convinced working in partnerships is the key to better solutions for the future – and this book is a great tool to get started or to bring new life into already existing partnerships. Not a day too early...
Charlotte Petri Gornitzka, Secretary General, International Save the Children Alliance

Overall I found the book very refreshing and written in an engaging style. It is basically a management handbook, with clear recommendations from a to z on how a company should proceed. Very nice. Whenever I will engage specifically with Community Involvement in the future, I'll certainly refer back to it. Specifically on the topic of communication, Andrew Crane at a conference spoke very much to the point: 'Communication does not talk about the CSR program, but is the CSR program.' Especially with the authors' approach and understanding of Community Involvement as I understood it, I would confirm this view.
Bernd Lorenz Walter, author of 'Communicating Corporate Responsibility convincingly - strategies for more transparency and credibility' (in German)